Charlotte Games Logo
Logo Design
Client
Charlotte Games
Sector
Charity
Brief
Charlotte Games came to us wanting an identity as an anchor for their marketing campaign. They run a lottery, which has much better odds than the nationals, also contributing directly to a player's chosen charity. The look was to be bright and exciting yet unobtrusive.
Idea
The idea was for the brand to come across delicately to it's audience. The logo had to be clear, made up of soft colour and have an outstanding message. Relating to the charity and lottery aspects of the business we developed the angel idea, fitting in well with various other types of media. Working with the client, the slogan 'your chance, your contribution' was agreed upon.
Result
The result was a bold logotype with an important message. Supporting Charlotte Games' campaign, it helped combine the unusual merging of the two subjects charity and lottery.
