Elastic Attic Branding
Logo Design
Client
Elastic Attic
Sector
Promotions
Brief
Elastic Attic, a promotions company, came to us wanting a unique mark upon which to build a good and solid reputation. The brand had to be fun and stand out in the promotions market.
Idea
The idea of the 'two people' quickly came to light - representing good company and socialising. Most promotions tend to advertise with the female figure, so we thought it a nice change to go with the male. We literally pulled two outlines from an Elastic Attic crowd shot and incorporated them into the logo design.
Result
Elastic got an instantly recognisable and dynamic logo mark. It focused on their followers - not the pretense of the company itself. The theme of using silhouettes easily carried through to the rest of their marketing materials.
