Charlotte Games Marketing
Leaflet Design
Client
Charlotte Games
Sector
Charity
Brief
After a successful website launch, Charlotte Games came to us requiring offline marketing material to support an online campaign. The brief was to design an easy to read leaflet, intended for the mass-market that also complimented their existing branding and design style.
Idea
Along with the design, it was decided to use an unusual format for the leaflet to help penetrate it's audience. This meant that the reader could get hands on, opening the leaflet to find out more. Colour was used to separate out the different areas of content.
Result
The result was a refreshing leaflet with clearly defined sections for each relevant piece of information. The design by far out performed Charlotte's previous offline material helping generate more leads and public awareness.
