Parisian Branding Labels
Product Branding & Rebranding
Client
Parisian
Sector
Fashion
Brief
Parisian - a high street fashion supplier, based in Manchester - were looking to outsource their brand label designs, wanting a fresh take on two long standing denim ranges. We were asked to redesign tags for two brands; 'Satin' had a soft feminine feel and 'Boyfriend' was more masculine, with a loser fit.
Idea
After market research and with such contrast between the two clothing lines, we wanted to treat the project as two separate designs. 'Satin' was to have a simple and sophisticated look, with black and a choice of soft colours. The idea for 'Boyfriend' was attitude, with a more traditional and western inspiration - our concept 'BFJ' gave 'Boyfriend' a bold, more up to date look.
Result
The result was a clear differentiation between the two brands, which was needed to target the relevant buyer to the product. The designs certainly brought an air of sophistication to the clothing, standing out against other labels of the time.
