Spectrum Marketing
Leaflet Design
Client
Spectrum
Sector
Promotions
Brief
Spectrum were looking to increase custom by attracting local clientele, wanting marketing material for a string of upcoming dates. It was decided that leaflets, with an original design, would be the best medium.
Idea
With club leaflets often having a collectable or sentimental value, the designs had to be conceptually strong in order for them to mean something to a prospect. Our first idea was to use the full colour spectrum, designing an abstract crowd scene based around people and movement. The second exploited it's unique numerical date; the idea portraying an apocalyptic event that you had to be at.
Result
With an abstract approach to our work, the results were very different concepts. The designs were said to have directly helped in increasing numbers through the door.
