BP Safety Online
Website Design, Search Engine Optimisation, Maintenance & Managment
Client
BP Safety
Sector
Health & Safety Go to Website ›
Brief
BP Safety came to us with quite an outdated and inaccessible website. They had lots of content that wasn't being picked up by the search engines. We were commissioned for a total website redesign. It had to represent a professional image and reflect the company's recent expansion. Another factor was for the website to generate leads, which was something the site had never done before.
Idea
The website was content heavy - over a dozen different services, each with lots of supporting content - so, the idea was to find a way of structuring the website more effectively. Our inspiration came from government websites which deal with lots of information in a very user-friendly way. We used multiple navigational elements to arrange the content as efficiently as possible and the company's colours were also integral to the design.
Result
BP were very happy with the results as we continue to support and maintain the website. We packed in content including service specifications, user guides and personnel profiles - all in an uncomplicated way for the end user. The BP Safety web redesign has also proven a success from a sales stance with the website now creating genuine leads for the business.
They said this
“ Isi Creative developed a website that not only looks fantastic but also, more importantly, produces results in terms of enquiries generated. There is no doubt that having our web site reviewed by an expert outside provider has improved business significantly. An excellent service and we are greatly indebted! Thanks so much. Throughout the design process Isi was perceptive to suggestions to what we wanted and produced some efficient user friendly designs. Isi continue to manage our site with thought and is always fast at making any changes or suggestions. ”
— Amy Upton, BP Safety
