Arup is a global, full-service building corporation. Their Manchester office was looking for a new way to increase people’s awareness of it’s service portfolio. Through consultation, a brief was agreed to design a digital signage format that would both attract attention and communicate their message to staff and visitors.

The idea was to create a simple and flexible layout, with the main content area being interchangeable containing various types of media. Staff were able to tailor the display according to various times of the day, and personalise content relevant to any potential customers present.

The live digital signage system proved a success; a welcomed addition to the newly refurbished reception area. The personalised content engaged it’s visitors, and helped portray Arup’s world-renowned professional image.