Retail giant ASDA were looking to promote their energy saving campaign for the opening of a new flagship energy-efficient store in Bootle, Merseyside. Working alongside their supplier, who meters the system, we were asked to design content that would poll data from a central resource and relay it back into a digital signage system. The content itself had to reflect the stores purpose and promote the store’s ‘lowest carbon footprint’ status.

Born from ASDA’s bold brand identity, we incorporated existing design assets used in the store ensuring a consistent message throughout. ‘Jute’ texture, along with friendly cartoon animations, added to the project’s eco-friendly personality.

Automation of the content allowed ASDA to show off their hard-earned results. The screen was displayed prominently around the till area, capturing the public’s imaginations as they queued to pay for their shopping.