Design is it at the heart of our business and when we produce a website we expect it to achieve improved tangible results for your business. We design through a process that begins with a business objective and results in a fully functioning website that persuades your target audience to act.

We Convert and Qualify Website Visitors

Each unique visitor to your website is a new prospect, who decides whether your company is right for them. But are they right client for you and seeking the value you provide?

As an example, let’s say that you have 100 visitors to your website and your sales value was £100 per client. If you currently have 4 that enquire, where 2 are right for your business and 2 of them for some reason are not, then your potential is to make £200.

When we develop a website, we design it to maximise those that act, and equally important, to qualify them as those you can do business with. What would be the impact for us to help you get 8 of the 100 visitors to enquire, where 6 were right for your business? Well obviously your potential is now £600 from the 100 visitors. Why not use your own figures to see what this actually means to your business?

Our Magic

Well it’s not really magic, but through hard work and untold amounts of research, testing and learning we are able to engrain in our websites sound design principles, that persuade and influence your prospect. Let’s be honest though, much of this will be down to your own values and quality of service that they will want to trust. What we do through design is to obtain that trust and make you the company they want to do business with.

Businesses We Work Best With

In our case size doesn’t matter. Most types of businesses will suit our design process. To us all businesses have an equal opportunity to receive improved website results. What makes the major difference is who you are in your business. Because we intend to positively influence your growth it is important that you are mainly working on growing your business as opposed to working in it. If you have a growth plan or intend to sell your business then you are a likely candidate to see the value in what we do. You know who you are!

What Your Might Investment Be

Firstly to explain that we achieve results by developing a great user experience with strategically placed content. It is this aspect of design that you are investing in with us. Our designs can range from £2k to £10k depending on the rate of your return and the level you want us to achieve in helping your ideal prospects to act. Also, having an e-commerce module or a software application may also affect the investment. We do, however, assist where we can to provide you with a means to invest that suits your cash flow budget.

Technical Stuff

In answer to those questions we typically get asked, all our websites are optimised for search engines (SEO) and we can make your website suitable for smart phone browsing (check our website from your smart phone). We are able to provide suitable imagery and copywriting (or the wording) to bring the design together and template product content for e-commerce. We also provide hosting free for the first year and source you a suitable website address or domain name, which you would renew on a cyclic basis. A service to monitor performance is also available if it suits the situation, but as a standard we embed Google Analytics code into the website structure.

Maximising Visitors

Our speciality and production capacity is soundly formed in converting and qualifying a visitor that lands on your website. Actually driving visitors to your website by say, being on ‘page one of Google’ requires a different set of skills. There are numerous techniques such as pay-per-click, search engine optimisation, social media and other online marketing methods that can be successfully applied. To help you with this, we have a very trusted business partnership with a great company we would bring into the project.

How We Work

Simply we take you through a process that begins with developing a proposal on a pre-sales basis. This is only undertaken after you feel comfortable that we can help with your business growth. We initiate the project after we agree appropriate terms and then we cycle through phases of discovery, design and production. At the end of these phases we take you through final testing and approval before the website is launched live on the Internet.

Who’s Behind All This

Mike Todd-Miller, co-director and head of production, has developed his knowledge of sound design principles over the last 5 years. He has worked in both digital signage and website design during this time and with Isi Creative has focused on understanding the user experience and ‘what makes people click!’ Tony Miller also co-director and head of business development has over 20 years of business development experience, and has worked with Mike over the last 5 years in the same field. His time at Isi Creative has been focussed on understanding the business impact of website design.